Radio Advertising- Get sales through Immediate Response

In America, 290 million people own more than 300 million radios! Only radio can take your advertising message to people while they ride bicycles, walk in the park, ride in



cars or climb mountains. Radio brings a sense of urgency to its listeners that is second to none.






Contrary to the predictions of doom during the advent of television, radio is alive and well today, and radio advertising is a major part of the plan for advertisers of every size and description.






In its pre-television days, radio was the national advertisers' most economical way to communicate with


millions at a time. Syndicated programs of music, drama and


news were a common part of the American life-style. With the advent of television, radio moved to the automobile and the beach.

Along came the transistor and radio moved to the shirt pocket. Today radio is every where. Millions awake to the sound of clock radios, and for many the radio is the last sound they hear before going to sleep. How can a small business use this sound-only medium for effective advertising? Only by understanding it and capitalizing on its strengths.

Today's radio station is judged on its effectiveness not

only by the number of its listeners, but also who those

listeners are. Many of today's stations have positioned

themselves to reach a selective audience instead of a total

market.

In one marketplace, one station may play only country-western

music, another rock music, a third only religious music,

while others feature 24-hour news broadcasts or talk shows.

As an advertiser, format programming allows you to buy

advertising on stations whose listener characteristics most

closely coincide with the profile of your firm's customers.

Buying time on a given station also can help you reach

audience segments that you may want to target to help expand

your firm's total market segment thus enhancing your direct

response method of marketing.

Radio advertising is sold on the basis of time. That time

can vary from an entire program, which includes your

commercial announcements, top spot announcements ranging

from 10 to 60 seconds.

Price ranges are higher during drive time (the hours in the

morning and evening when the maximum number of people are

in their cars going to or from work, school or other daytime

activities) and lower during the time when more people are

watching television.

 

Most stations offer package rate plans with a specified number

of commercials guaranteed within a particular time slot.

Also, consider buying flights of commercials, i.e., an

intense saturation of 30-second or 1-minute spots in a

relatively short period of two or three weeks. Repeat this

flight technique during key promotional times of the year.



The sounds you can employ on radio include not only the

monologue of a man's or woman's voice, but dialogue and

dramatic conversations, vocal and instrumental music, and

sound effects of every imaginable nature, used individually

or in combinations.



The size of radio's audience, like the circulation of newspapers,

is audited by independent organizations and available to

advertisers through station sales representatives. Arbitron,

one of the auditing firms, conducts its survey by having a

sample number of households keeping a written diary of the

radio listening habits of each occupant during a pre-determined

period (usually one week).

Arbitron then summarizes the various stations' listeners by

time of day in 15-minute segments by sex and age of listener.

An advertiser can use the Arbitron data to select the station

or stations that best cover the desired target audience.

Radio advertising frequency is as high as you can afford.

Many stations now broadcast 24 hours a day, seven days a

week. The number of commercial minutes any station can air

in each segment of programming is limited by the Federal

Communications Commission (FCC), but there is still the

opportunity to have a message repeated frequently in any

given period. It is also possible to have the radio station

come to your business for a remote broadcast with customer

interviews, prize giveaways and other crowd-drawing

techniques.

About The Author

Abe Cherian is the founder of Multiple Stream Media, an advertising network company that helps online businesses find new prospects and clients, who are anxious to grow their business fast, and without spending a fortune in marketing and advertising. www.msmedianetwork.com

Web's #1 business automaton and list management service. http://www.imediamarketingtools.com/

http://www.besuccessfull.net/

How to Establish a Successful online Business Plan - Part 1

Losing business you don't even know exists is common in any business start-up. I see Internet marketers who throw up their one page website and sell only one product. They have no backend product, no up sell, no recurring billing - nothing. If they only knew how much money they were missing out on. This isn't something you just rush into without a strategic, well pondered plan. Unfortunately, most people do.

With your product idea in mind "step back" from your proposed business for a moment and get that all-important aerial perspective. Consider these elements of your product strategy:


The Front-end Product- The front-end product is only the foundation of a much larger strategy. Think of your front-end product as merely a tool to collect a large list of willing to buy consumers.



Bonuses- Your bonuses should be relevant to your product. Ideally, they should compliment the product in such a way that they are related to, but can be distinctly separated from, your front-end product to add value. Expand on your product. Offer more information as special reports, a related 'workbook', audio, video, etc. If you build a package deal you may be able to charge up to twice as much because the perceived value is so much greater.



The Up sell- Your up sell should be an upgrade of your product. For instance, if you sell CGI scripts it might be custom installation at an additional charge. Package deals also make good up sells.

The Backend Products- Your backend products are your profit makers. They are high-ticket items directly related to your front-end product. Be careful that your front-end and all your backbends are in the exact same niche so that your backend offers will be compatible with the customer list your front-end product builds.



Having multiple backend product is essential for any business, do not think that yours is the exception. The reason I mention planning these 4 components of your product line at this point, before you create your front-end product, is that creating a profitable product line is strategic and has many considerations that need to be given adequate thought.


>From a high vantage point look at your business plan at launch, in the future, and every moment in between. Plan all of the 4 above components by answering these questions:

¤ What, exactly, will be included in your front-end?




¤ What will your bonuses be?



¤ What will be included in them?



¤ What will your up sell be?



¤ What makes it worth more money?

¤ How much more will you charge?

¤ What will your backend products be?

¤ How can you make them extremely valuable?

¤ How can you tie your backend products into my front-end?

¤ How will you market my backend products?

¤ Are there any ways to bring more value to your customers that you are missing?

Just pausing and answering these simple questions before you begin working on your product will put you far, far ahead of most other online marketers. Successful businesses rarely become successful by chance. In fact, most invest hundreds of thousands of dollars formulating detailed, well researched business plans.

Your business plan has no less importance. It may not need to be so detailed but don't expect success to come to you if you haven't carefully planned the high leverage aspects of your business, obviously your product is an extremely high leverage aspect of your business.

Whenever possible you should have all four of these components in place for launch to maximize profits. The reason being that once your business starts receiving heavy traffic and getting orders it is easy to get caught up in the day to day aspects of running a business and neglect ever developing these lucrative components of your business.

About The Author

Abe Cherian is the founder of Multiple Stream Media, a company that helps online businesses find new prospects and clients, who are anxious to grow their business fast, and without spending a fortune in marketing and advertising.

www.multiplestreammktg.com



Web's #1 business automaton and list management service. http://www.imediamarketingtools.com/

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The Art of Becoming Wealthy

The concept behind any form of wealth is creating income. Are you satisfied with your current income? Probably not. Have you ever wondered why this is so? A typical case, shared often at seminars, is that of a person who has constant challenges with money but disapproves of accumulating wealth, implying that it is dirty and that it spoils and changes people. 
Further, this person is uncomfortable with people in business who have more money and yet he or she can't succeed. What should such a person do? Clearly this person is carrying around a mental image that says: "If you have much money, you'll be ruined by it and you don't want that. So, it is better to remain poor than seek wealth." The consequence of such thinking is, not surprisingly, a lack of money. 


Further, this person is uncomfortable with people in business who have more money and yet he or she can't succeed. What should such a person do? Clearly this person is carrying around a mental image that says: "If you have much money, you'll be ruined by it and you don't want that. So, it is better to remain poor than seek wealth." The consequence of such thinking is, not surprisingly, a lack of money. 
Get rid of these thoughts if you want to be wealthy someday. The Law of Income says that wealth is first created in the mind. A Wealthy Self-Image People who can't imagine themselves wealthy are not yet mature enough to become wealthy.

Everything begins in the mind as a thought - life is a game that is directed from between your ears. If you can't "see" yourself with money, then your subconscious still doesn't have a clear picture of how to act and therefore cannot help you get there.

In fact, whatever picture you hold of yourself in your subconscious mind is the person your mind is busy ensuring you are. If your self-image is one of a poor person or someone "struggling to get ahead," then that is who you will be. Make sure you create and nurse positive pictures of yourself. 
Why You Are Not Wealthy Today? There are two reasons that you don't have as much money today as you desire:

1. You didn't think about or plan for today before it arrived. Had you been more aware, then, that you would always need money and acted on that awareness in the past, you would be wealthier today than you are right now. Why? Because, you would have intentionally saved money, perhaps even by making small sacrifices over the years or invested money. Even small amounts, and would therefore have more money today than you currently have.

Make a list of your expenses for one month; you'll quickly discover how many unnecessary things you buy and how much you could therefore set-aside for tomorrow. If you want to free yourself from financial troubles, then start putting a portion of your money into a special account. 

2. The work you have now isn't bringing in enough money. There are many ways to increase, even maximize, the financial and non-monetary rewards you earn from your job. Ridding Your Path of Obstacles The unfavorable financial situation you are in usually comes from a very specific challenge.

Those who do not have money have usually been taught to believe that money is dirty or that it can't be earned in an honest way. So how will you find your fortune, if your subconscious is being fed with things like, "All rich people are dishonest and I don't want to be like that."? What follows is clear, perhaps you believe that money changes, even spoils people.

If you hold this to be true, wealth will elude you. You have to be clear about the following fact: "Money itself doesn't mean anything - it's just a piece of paper, a tool that can be used to trade for material goods." Money is a "stand-in" for the things you want to buy. Does this mean that all the things you buy are bad and rotten? If that's true, why do people desire new cars? Imagine your job pays you "in cars" instead of money - would you say now that cars are bad and rotten?

About The Author

Abe Cherian is the founder of Multiple Stream Media, a company that helps online businesses find new prospects and clients, who are anxious to grow their business fast, and without spending a fortune in marketing and advertising.
www.multiplestreammktg.com 

Web's #1 business automaton and list management service. http://www.imediamarketingtools.com 

The Importance Of Writing Long Sales Letters

Much debate on long vs. short letters continuously arrives in my email. I've always said "The More you Tell - The More you Sell!

Usually in your copy, the more you write, the better. I receive one page sales letters all the time for products and services and they don't have enough room to tell me what they're offering. There's always a debate whether a long sales letter works better than a short one. People will say they don't like to read a long sales letter, but they are not the customer. 

There is no debate what so ever, without exception, a long sales letter outsells a short one.

The ones that like short copy are the ad agencies because they like to write snappy slogans and fancy copy and win awards. There's one major drawback to award winning marketing campaigns. The awards are based on how creative and clever you can be and how pretty the marketing campaigns are. What does that do for you? They look great, but they don't sell.

The only award you want to win is with dollars that are invested in your company by your customers. Short sales-letters don't make sense. When you take time to think about it, if you were going to send a salesman out to do his job, you wouldn't say, "You have to do this in one minute or less. You can only talk to the prospect for one minute." Or, "You can only say up to 100 words." If you don't do that to your salesmen, why would you do this to your sales-letter?

One thing that you want to start thinking is that all sales letters are is salesmanship in print form. You wouldn't limit your best salesperson to one or two minutes to make the pitch. The same goes for writing sales letters and getting people to read it. If what you offer is truly interesting to your prospects, they will keep reading and want more information to help them make their decision. You owe it to yourself to tell them as much as possible.

When writing your sales copy, if your reader is even half interested in your offer, they need detailed information before they even consider buying from you. Lots of it. 

And if they are interested in what you have to offer, they will read as much as it takes to get the full picture. Facts and information give both the confidence and the courage to make a purchase. 

So I suspect that far too many writers are stingy with their information because they are afraid of producing copy, which they think may be 'too long'. They believe that long copy will bore their readers. This is far from the truth.

If you can take it one step further try to paint a picture that the reader will envision if they buy your product. The art of writing a great sales message is getting the prospect to visualize what you talking about while keeping them interested enough to want to read on. If you get the prospect to visualize as I mentioned earlier it creates a harmonious bond with you that they can relate to. They then can see their desired outcome through the benefit of your product or service. 

If you can achieve this the reader will be well on their way to making a purchase. The constant use of the hidden benefit will reinforce the need for the reader to take action and that after all is what you are intending to do with your copy, "take action".  

The final point I would like to make on this subject is the order process. Ask for the order. Do not assume that the reader knows how to navigate your website to the order form.

Point it out and show it to them. Take them by the hand if you must, but please do not be afraid to ask for the order. Asking and showing the order form can increase your sales dramatically.

When you do this back it up again by your 100% guarantee showing them they have nothing to loose by buying your product and everything to gain. Make the reader comfortable with you and your product and show them you have nothing to hide and have their best interests at heart. By offering a good guarantee it will inspire confidence and trust. Then re-state your offer and direct them to the order form again. Ask for the order at least 3 times.

About The Author

Abe Cherian is the founder of Multiple Stream Media, a company that helps online businesses find new prospects and clients, who are anxious to grow their business fast, and without spending a fortune in marketing and advertising.
www.multiplestreammktg.com

Web's #1 business automaton and list management service. http://www.imediamarketingtools.com 

How To Get More Visibility Through Networking

The most effective form of advertising is also the oldest: word-of-mouth. Bright ads and slick brochures don't compare to an informed recommendation (or warning!) from someone trusted and respected by potential customers. Word-of-mouth can be just as effective when the information comes directly from you.

By networking with colleagues, allied businesses, and potential customers, people can learn more about who you are and what you do. Networking is also a great way to become more attuned to the issues that affect your customers-their needs, concerns, and preferences-giving you a better chance of being in that proverbial "right place" at the right time.

Networking is no different than attending a social gathering. In fact, it's better because you already have something in common with nearly everyone you meet. Of course, you should never adopt a "who are you and what can you do for me" attitude. Networking works best when there's no pressure to make a sale. Ask questions and always listen. First impressions are important, but they also can be enhanced or changed over time.

To begin building your business network, consider the following:

Professional societies. Nearly every type of business has a national association that represents their members' interests; most have local chapters with regular meetings and activities.

Along with providing a great source of contacts, professional societies offer volunteer opportunities where you can demonstrate your initiative, cooperative spirit, and leadership qualities. 

Customers' professional societies. If you really want to know what your customers are thinking, get involved in organizations that represent their interests. Do some research before you sign up, however. Some groups may have restrictions on membership, while others may have fees that exceed your expected returns. On the other hand, many groups may encourage businesses such as yours to advertise in their publications or participate in special programs.

Chambers of Commerce/Business Roundtables. These groups offer valuable exposure within a particular community or region. While other members may not be in your target market, they can provide valuable leads and referrals (there's that word-of-mouth advertising again!). Many also provide opportunities for small businesses to "show their stuff" via trade fairs, demonstrations, and media features. 

About The Author

Abe Cherian is the founder of Multiple Stream Media, an advertising network company that helps online businesses find new prospects and clients, who are anxious to grow their business fast, and without spending a fortune in marketing and advertising.  www.msmedianetwork.com

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How To Become A Better Business Marketer ?

It's a fact that business these days is more competitive than it's ever been. To stay alive, you can't just offer a quality product at a fair price. You have to know how to market effectively. And as you know, marketing goes hand in hand with advertising.

Unfortunately, most business owners have no idea of how to get the most out of every marketing dollar they spend. You should demand that you get the best possible results from every dime you drop into marketing.

Does this seem too obvious? Look through your yellow pages. Pick them up right now and glance through them. Answer this question: are most of the ads telling you what benefits you get if you become a customer? Or are the ads telling you about the companies, where they are, how wonderful they are, what they do, how great their quality is, how great their service is, and all about them?

Around 95% of the ads are totally focused on the business and not on what the business can do for you, the prospect. Pay attention to advertisements in newspapers, on the television, and on the radio. You'll find the same thing happening in those places, consistently, every day. This type of selfish advertising falls into the terribly wasteful category of "institutional" advertising.

 

Institutional advertising produces, at best, deferred results. At worst, institutional advertising is ineffective, unproductive, and a wasteful expense that accomplishes no profitable purpose whatsoever.

You know it's institutional advertising when it tells you how great the company is, or how old and stable they are, or some other frilly, fancy, cutesy and other non-compelling foolishness.

Your selfishness is what kills most of your marketing. From brochures to flyers, sales letters to advertisements, your marketing message should let your prospects know that you are concerned only with what they want.

Anything about you should always come last. Your customers should always come first. All marketing materials you create should focus on what the prospects want and need. Every sentence should show that you understand their wants and needs. Until your marketing efforts focus on the prospects first, your marketing is handicapped.

Determine who your market is. Ninety percent of the businesses out there never precisely determine who their market is, and what the desires, needs, wants, and passions of the prospects in that market are. This is a grave mistake.

The successful marketer can tell you precisely who he's marketing to, and what they want in a product or service. He can tell you his best prospect's approximate age, location, education level, income level and other critical information. You must know the who first, and then you can focus on the why.

Why do your customers buy from you? What do your customers want or need most in the products or services you offer? Remember, you need to focus on discovering what the "why" is so that you can focus your marketing efforts on showing your prospects that you can meet the "why" in the most satisfactory fashion.

Think about it. How can you expect to adequately fill someone's needs if you never take the time to understand them? It's simple, yet few companies ever bother to work at meeting their customers' needs.

Companies that is successful with their marketing understand their customers' needs and attempt to satisfy those needs better than the competition.

If you want to own your market, find out what your customers really want. Discover their desires. Search out their passions and needs. Once you have this information, you will be armed to corner your market.

apture Your Customers & Prospects Names And Addresses.

Of all the terrible marketing mistakes made, I feel that this one has caused companies to lose the most money. I'm talking about hundreds of thousands of dollars every month. Why a company would spend hundreds and thousands of dollars to get a customer in the door and then let them walk out without getting their name and address and other vital information from them is beyond me.

I can't understand it, but 90% of the businesses in America don't ever bother to keep track of their loyal customers, let alone any prospects. Your mailing list, or customer database, is your biggest source of lifetime profits.

keep track of every customer and every prospect. According to Fortune Magazine, it costs five times as much to generate a new customer than to resell to an existing customer. Existing customers are almost as good as money in the bank.

Your existing customers already know and trust you. They bought from you and (hopefully) had a positive experience with you. They know you'll deliver on your promises, because you've done it before with energy and promptness.

All you need to do is develop a systematic way of keeping track of them, and then ask them to buy from you more often. By establishing a long term relationship with your customers and prospects, you can maximize your business success. Especially if your products or services help solve your customers' problems.

About The Author

Abe Cherian is the founder of Multiple Stream Media, an advertising network company that helps online businesses find new prospects and clients, who are anxious to grow their business fast, and without spending a fortune in marketing and advertising. www.msmedianetwork.com

Web's #1 business automaton and list management service. http://www.imediamarketingtools.com/

http://www.besucessfull.net/

A Powerful Web Site Traffic Building Method

When most people get their website live online they tend to forget the most important steps to drive traffic to it. Your site may get a few visitors to start with, but now is the time to focus on driving more traffic to your site.

Besides having an affiliate program, which should be your #1 traffic building method, there's one other traffic building method you must consider- writing articles. There are, of course, other methods such as search engines and directories, banner advertising, links from other sites, ezine advertising, posting to forums as an expert giving advice, pop-up, pop-under, exit traffic etc...

I have found that these methods do not yield high enough results to warrant the time and money spent implementing them at this point in the process. Posting in forums is inefficient. Sure, you will get hits, and yes some people will grow to regard you as an expert but the time spent on this strategy is rarely proportional to the pay-off.

I hear this advice often but for most businesses this just isn't the best way to go. Only bother with this if find you have free time. Banner advertising, unless highly targeted or paid on a PPC basis, is often hit or miss. Pop-up, exit traffic, and other traffic building methods of the genre are worthless unless you are using it to collect email addresses by giving away something free.

Take into account the interests and needs that the stream of traffic has and create a page that will appeal to them so that they will opt-in to your list. This is the only way that I have been able to get any money out of this kind of traffic.

Even then, it wasn't as profitable as other methods and this is why I don't recommend it. Getting links from other sites isn't recommended because it usually provides no way to establish credibility. I recommend concentrating most of your time on writing articles for several reasons:


¤ They can be permanent

¤ They can reach large, targeted audiences

¤ They have the potential to establish you as an expert quickly

None of the other methods allow all of these qualities. To get maximum sales by writing articles should go without saying by now that anything you produce should be your absolute best work. Articles, as your primary method of building traffic, will be many of your prospects first experience of you.

This first experience should be absolutely breath-taking. They should be so impressed by your article, so amazed at your knowledge, and so curious about what other problems that you can solve for them, that they will click through to your site.

About The Author

Abe Cherian is the founder of Multiple Stream Media, a company that helps online businesses find new prospects and clients, who are anxious to grow their business fast, and without spending a fortune in marketing and advertising.
www.multiplestreammktg.com

Web's #1 business automaton and list management service. http://www.imediamarketingtools.com